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CACT JOIN FORCES WITH FERRERO AND THE EFL TRUST TO GET KIDS MOVING ACROSS KENT

Sunday 30th October 2016

Charlton Athletic Community Trust (CACT), Ferrero and the English Football League (EFL) Trust are today announcing a partnership to deliver a primary schools programme in Kent that encourages children to take part in physical activity, whilst helping them to understand the importance of a balanced diet and an active lifestyle.

The +Sport Move and Learn Project is part of Ferrero’s global Kinder + Sport initiative designed to encourage active lifestyles in children across the world that has already reached over 15 million children. To date, the programme has been delivered locally by CACT in 35 schools, engaging 2155 pupils.

Run by CACT for the third year in Kent, the course will run for six weeks, with children from Year 5 spend 45 minutes in the classroom learning about the body, nutrition and the importance of exercise, through participating in interactive activities. The second half of the 90-minute session is dedicated to playing football, dodge ball or handball, with two weeks spent on each sport.

Former Charlton Athletic goalkeeper Bob Bolder delivers the Kinder + Sport Move and Learn classes to youngsters for CACT. He said, “It’s vital that we educate children from a young age on a healthy diet and encourage an active lifestyle. The Kinder +Sport Move and Learn Project is a really fun and interactive project engaging thousands of children each year. I’m extremely proud to be able to support such an important programme”.

Mike Evans, director of operations at the EFL Trust said: “We’ve been working with Ferrero for three years now and seeing the programme go from strength to strength is incredible. The power of sport and the club badge allows our network of community trusts to deliver key messages, such as tackling obesity, to reach out to the wider community. It’s a pleasure to have Charlton Athletic Community Trust as part of the Kinder + Sport family.”