20th September 2017 14:28pm
Charlton Athletic Community Trust (CACT) has launched the fourth year of the +Sport Move and Learn project in Bromley and Thanet in partnership with Ferrero and the EFL Trust.
The bespoke primary schools programme encourages children to take part in physical activity, while also helping them to understand the importance of a balanced diet and an active lifestyle.
The +Sport Move and Learn Project is part of Ferrero’s global Kinder +Sport CSR initiative that has already encouraged 15 million children across the world to follow an active lifestyle.
Locally, over the course of six weeks, year 5 children spend time in the classroom learning about the body, nutrition and the importance of exercise through interactive activities. This is then followed by a session dedicated to playing football, dodgeball or handball, with two weeks spent on each sport.
To date, CACT has delivered the programme locally in 120 schools, reaching 7200 children. To build on this success, it will this year be working with a further 30 schools and 1800 children.
CACT’s Head of Football and Sports Development Sean Daly said:
“It’s vital that we educate children from a young age on a balanced diet and encourage an active lifestyle. I’m extremely proud to be able to support such an important programme, which engages thousands of children every year”.
A spokesperson from Ferrero said:
“We are delighted to be working with Charlton Athletic Community Trust again this year for the +Sport Move and Learn Project, an integral part of Ferrero’s Kinder + Sport Corporate Social Responsibility programme.
“We are proud that together we have inspired thousands of children to discover new ways to enjoy a healthy and active lifestyle.”
The EFL Trust’s Director of Operations Mike Evans said:
“The power of sport and the club badge allows our network of community trusts to deliver key messages, such as tackling obesity, to reach out to the wider community.
“We are committed to helping the next generation discover the joy of moving and we look forward to continuing to work with Ferrero and our own network to achieve this.”