Tracy Herd appointed as new Trustee

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22nd December 2020 13:33pm

Charlton Athletic Community Trust (CACT) is pleased to welcome Tracy Herd to the Board of Trustees, following her formal appointment at the Charity’s Board meeting on 2 December 2020.

Tracy is the fifth new trustee to join CACT’s Board this year, which now comprises 10 trustees with a wide range of skills and expertise.

Jason Morgan MBE, Chief Executive said:

“We are delighted to welcome Tracy to the Board. Tracy is familiar with CACT’s wide range of work and community programmes through her role as Healthier Communities Programme Manager with the Royal Borough of Greenwich some years ago. I very much look forward to working with Tracy again”.

Peter Cousins, Chair of the Board of Trustees said:

“I am also delighted with Tracy’s appointment as it helps to strengthen the diversity and skill mix of the Board. The combined skills, knowledge and experience of our trustees will further support CACT’s continued development for the benefit of our service users.”

Tracy currently leads on Movember’s programmes aimed at young men in the UK. She manages Ahead of the Game, a programme developed to improve youth mental health through community sport by engaging young athletes, parents and coaches.

Tracy started her career at the House of Commons Library before moving into public health policy and health improvement with a particular focus on men’s health and health inequalities.

She worked with CACT during her time at the Royal Borough of Greenwich as Healthier Communities Programme Manager, delivering an extensive men's health programme and improving the health and wellbeing of the most deprived communities in Greenwich.

As Deputy Chief Executive of the Men’s Health Forum, Tracy was responsible for developing new programmes and service models that work better for men. She led the forum’s work on men and obesity to testing the evidence on developing weight management programmes for men.

Tracy is Director of Follow the Herd Ltd providing health improvement strategy, policy and programme to clients including the European Men’s Health Forum, Movember, Future Men, The Harlequins Foundation and the Royal Society of Public Health.

Tracy has lived in Charlton for 22 years and has enjoyed many Saturday afternoons at The Valley with her two sons.

Click here for a full list and biographies of the rest of CACT's Board of Trustees.

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